VYBRNT APP-BRAND IDENTIY

Vybrnt is a social media app created for underrepresented students at Penn State to create a network to help students find their community and safe space. An app would make them aware of all the information about organizations and events at Penn State, a campus filled with over 52,000 students. This app creates a network for marginalized students and organizations to interact.

With this new brand identity, Vybrnt wanted to convey a sense of vybrancy reflected in the name that would attract college students to the app. The symbol represents one person emitting a vybration and several different people coming together and finding one another.

Role - BRAND IDENTIY
Vybrnt 2021